Written by runners and best pals Alex and Camille, Fashercise was one of my must-visit blogs for workout wear inspiration. The site was hot on all the latest health and fitness trends, whether it be juice cleanses or patterned lycra, and their Fit Fashion editorial-style features were far beyond that of any other blog – so it seemed natural progression for Fashercise to open their own online store, selling the brands they so loved and modelled so well on their blog!
Launching today, Fashercise is for real girls living real lives (that’s us!) and mixes “can I have this for my birthday?” Monreal London jackets with “oh, go on then!” Dear Kate sporty knickers. The site still has its magazine element, but now instead of drooling over the brands from afar, you can BUY them too.
With more brands to come I can quickly see this my go-to site when in need of some retail therapy. The site reads of a who’s who in the activewear scene right now: Charli Cohen, Lexiesport, and Hey Jo all feature. The pineapple print Been By D’Heygere – incidentally a brand I first heard of from the Fashercise blog – is first up on my wishlist! The Fashercise campaign images are below – I promise you will be rethinking your gymkit after a peek at these photos.