Manchester-based swimwear brand South Beach Swim are diversifying into fitness gear for spring/summer 2014. Crop tops, booty shorts and yoga pants are the first tentative steps into the buzzing fitness market, in bright, block colours with simple logos.
The crazy coconut guy above seemed impressed, and I was too! Although the range doesn’t boast any particular technology, the fabric felt very supportive to me, almost like compression gear. High street brands like H&M, Forever 21 and Primark are really going for the fitness gear nowadays, so I love that a smaller brand have taken a bit of a risk to make quality gear in a new market. Prices range from £15 to £22 so it’s highly affordable. Let’s hope it pays off and they create a wider range – patterned leggings in this fabric would be amazing.
The kit will be available through their website, SouthBeachOfficial.com, from early July.
As with any good product launch there was cake. Oh boy, was there ever cake. Safe to say my self-proclaimed balance is a little out of whack this week, leaning more towards cheat than clean! With cake this good, how can you possibly resist?
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